Social media: consistency matters more than frequency

A page that posts twice a week, every week, inspires more trust than a page that posts ten times in a month and then goes silent.

Choose two networks, not five

The right network is the one where your customers already are, with a format you can produce all year round.

Produce in batches

One filming session a month and one writing session a week are enough to keep a calendar.

Measure what matters

The number of messages received and customers brought by social media, rather than the number of likes.